Why file now
Trademark squatters routinely register foreign brands in China and then demand payment, block exports through customs, or take down your listings on e-commerce platforms. Registration is inexpensive compared with the cost of getting a brand back.
What we file
- Your brand in Latin characters
- A Chinese-language brand name, transliterated or translated
- Your logo, if it’s distinctive
- The classes and subclasses that cover what you make and sell, including manufacturing for export
After registration
Customs recordal, monitoring for copycat filings, online takedowns, and enforcement through administrative actions or the courts.
Related: Contracts & disputes · Due diligence
Frequently asked questions
Is my US, EU or international registration valid in China?
Not automatically. You need a Chinese registration, either filed directly with CNIPA or by designating China through the Madrid system. Direct filing usually gives better control over subclasses.
Do I need a Chinese-language trademark?
Strongly advised. Chinese consumers and platforms will give your brand a Chinese name anyway; registering your own version stops others from owning it.
Someone already registered my brand. What can I do?
Options include opposition (if the mark is still in publication), invalidation for bad-faith filing, non-use cancellation after three years, or negotiating a purchase. Our trademark team assesses which route is strongest.